Category Archives: Women in Business

Lime Crime and It’s Path to Success

Doe Deere is the current CEO and sole founder of the crazy makeup company Lime Crime. The goal of Lime Crime is to help every woman express herself through bright eye makeup, vibrant hair dyes, and bold lipsticks. Doe Deere doesn’t believe that makeup always has to look natural but that you can use it to express yourself however you want whether that be with blue hair or purple lipstick. The company is also Leaping Bunny certified meaning that their production process is completely cruelty-free and vegan friendly. So you can wear great makeup and feel good about it.

Doe Deere outlines her success in the makeup world in five simple steps. The first is to find your passion and follow it. Doe Deere has a passion for fun makeup and now it’s what she does for a living. She believes you’ll never get half as far doing something you hate than you would if you were doing something you love.

The next step is use and expand on your skill set. This is similar to find your passion and following it. You’ll go much farther focusing on things that you’re good at rather than forcing yourself to do things that you struggle with. Doe Deere capitalizes on her strengths and is exponentially more successful for it.

The third step is to tackle problems head on. Letting them fester and grow can seriously hurt your company. Problems will prove easy enough to fix if you just handle them as soon as they pop up. Doe Deere believes in sticking it out until you’ve overcome the problem so that you can move on to handle the next one.

The next step Doe Deere recommends is to learn from others. Doe Deere has avoided tons of problems and learned so much just by opening her mind and ears and taking advice from anyone and everyone around her. She listens closely to everyone regardless of their station in life or position in her company. Doe Deere doesn’t push people’s concerns aside because she knows they can help her improve her company. Learn more:

The final step is the take risks. Doe Deere took many risks when creating her company. Had she been afraid to do this, she never would have gotten half as far as she has. If you take risks, you’ll learn so much and become so much more successful for it. Learn more:

Working In Recruitment With Julie Zuckerberg

Women are taking over the human resources industry. Women are not only working in human resources, they are leading in executive roles. These women are working with their teams, in an effort to bring the best people to their company. There is one woman in particular that works in human resources recruiting that has the responsibility of finding and hiring the brightest minds. This woman has a long resume in executive recruiting and she has the knowledge to make her company a success. This woman is Julie Zuckerberg. Julie Zuckerberg is the Executive Recruitment Lead and Talent Acquisition Leader at New York based Deutsche Bank. Deutsche Bank is a financial and banking services company that was founded in Germany. Deutsche Bank currently employs 101,000 people. Julie Zuckerberg’s job at Deutsche Bank is to coach and counsel executive recruitment groups within the company. She is also responsible for the hiring process of MD level individuals, which includes the salary negotiations. Julie Zuckerberg’s job as Executive Recruitment Lead gives her several additional responsibilities including, business and client management. In addition to Julie Zuckerberg’s current position, she was also the Executive Recruiter of Talent Acquisition and the Vice President of Deutsche Bank. Her role at the bank is to recruit the top talent of the world. It is Deutsche Bank’s mission to have intelligent, diverse talent working within their company and its the job of Julie Zuckerberg to make that happen.


Julie Zuckerberg began her career at Hudson, where is was the Director of Candidate Placement. Her role as Director of Candidate Placement varied. She was responsible for recruiting attorneys, case managers, and other individuals for the company. Ms. Zuckerberg also supported the paralegals and the staff. When she was recruiting individuals for a position at Hudson she would discuss the job position, outline their future salary and benefits. She was also responsible for discussing potential promotions with current employees. Julie Zuckerberg has also work for Citi Global Consumer Bank in the field of recruitment. Her other past position also includes working for an insurance company based in New York City.


While Julie Zuckerberg loves her work, she also enjoys doing other things. Her many hobbies include experiencing fine art and gourmet food. Ms. Zuckerberg has also taken up photography. These hobbies are very relaxing and fun and may serve as a great distraction from her busy work life. Her colleagues are all aware of the dedication Julie Zuckerberg shows daily in the office. With this dedication, she has lead her team with grace and tenacity.


Lime Crime Growing Major Instagram Presence With Crazy Color


Lime Crime makeup company with founder Doe Deere at the helm, continues to attract new fans around the globe with its beauty-forward cosmetics. Radical colors, glitter and unicorns are just a few non-traditional aspects to the modern makeup line.

CEO Doe Deere is thrilled with Lime Crime’s growing popularity featuring two million plus followers now on Instagram. Her makeup junkies love posting their chosen Lime Crime palettes and showing off creative cosmetics designs with the hashtag ‘#limecrime.’

Doe Deere is internet savvy, too, and has successfully built her young business through careful strategy, a unique beauty philosophy and incredible lipsticks and eye shadows that scream, “Look at me, I’m gorgeous!”

Doe Deere thinks it’s wonderful to have fans inspire each other with their makeup selections, and that is why Instagram follower photos are also hosted on Lime Crime’s shopping website. Women and men, too, get great ideas on what they can choose, and if it means banana-colored lips, then go for it. Doe Deere wants young people to be fearless through self-expression, something her cosmetics have been developed to do. Social media allows for instant feedback, and she believes that helps develop the brand to the best it can be.

Doe Deere’s original liquid to matte lipsticks have been copied and copied but never duplicated perfectly by the competition. Lime Crime’s Velvetines feature striking shades like Alien (green), Beet It (deep berry-pink) and Bleached (peachy nude) that go on smoothly and dry with a velvet finish that lasts and lasts. Plus, the pigmentation quality is unbeatable.

Doe Deere fondly refers to her fans as unicorns, because she believes it takes a special person to put on her bold makeup colors. She has always been a trendsetter, even as a young girl born in Russia. She was creative, attracted to wild colors and patterns, and that has stayed with her through life. Doe Deere began her own makeup company, because she said she couldn’t find cosmetics that were playful and bold. She then moved to New York City, began honing her craft, and Lime Crime was born.

Doe Deere’s company name is uncommon, but then again, so is she. Lime Crime has stuck and with good reason. Today, Doe has suggested Lime Crime stands for color revolution, breaking the rules, and not being afraid to color outside the lines. By doing that, the company CEO has allowed more women and men to find their own unique standards of beauty.

What looked taboo even a few years ago, is now a piece of beauty culture. Blue lipstick is hot, trendy and hitting the red carpet. Doe Deere has been behind blue lipstick for years now. It’s about time everyone else is catching up.

Watch this interview with Doe Deere on Youtube.

Morrison Takes on Corruption in Finance

Helane Morrison, serves on the subcommittee of the American Bar Association. With over a decade of experience in hedge fund management, she is currently dedicated to make investments more transparent for Hall Capital Management clients. She has surrounded herself with an expert team of committed legal professionals to assist her in this agenda. After the 2008 financial crisis, it is easy to understand why investment anxiety is prevalent in these times. It takes confidence in markets for economies to get going again, and this is a driving motivation for Morrison. 

Morrison’s dedication to financial transparency led her to work with investigators to unearth some very massive deceipt within hedge fund management. False security sales to 50,000 military personnel by the insurance company American Amicable was one of the most well known cases that gave Morrison a reputation for taking a hard line with corruption. She was also able to target corrupt auditors working within renowned firms such as Ernst and Young. White collar crimes such as alteration and tampering with documents routinely took place despite the knowledge of this to be a crimimal act. 

These cases, paired with her concern over rampant fraud against senior citizens has made Morrison a champion for fair investment strategies. In seeking to promote protection for senior citizens, Morrison has hoped that older individuals will feel more confident to invest what are often considerable assets. It is after all, older investors who have had more time and resources to build up a valuable portfolio, but less energy to keep up with all their accounts. Most of this abuse occurs with online trading sites that have developed hairline illegal tactice to take advantage of inexperienced investors. 

Although Helane seems selflessly dedicated to lessening fraud and abuse within hedge fund and other financial management systems, she possesses the work life balance needed to stay away from extremity in her professional life. This is partially on the encouragement of Hall Capital. It recognizes the accomplishment’s of its employees, understanding that they often work on high profile and complex projects. Morrison is no different. She manages to sit on the board of many prominent organizations. Brooklyn bred, she has obtained a B.S. in Journalism from Northwestern University in addition to a J.D. from the University of California at Berkeley, School of Law. Morrison’s talents will hopefully inspire more financial professionals to become advocates for transparency within the financial sector.

Read the full, original article here >>

The Value of Doe Deere Logic

Sometimes the big tycoons in the corporate world don’t have a clue as to what they need to do next. Doe Deere is the president of her company, but she isn’t the head of a huge cosmetics company like Cover Girl or Mary Kay Cosmetics. Yet, she has become something of an industry veteran in the world of cosmetics. She has managed to really influence some of the bigger companies because she had a plan, and she implemented it with such great force.

While the rest of the cosmetics world was plotting how customers could be reached through television commercials, Doe Deere had already move on to greener pastures. I am amazed by the fact that Cover Girl spends millions on makeup ads with celebrities and Doe Deere doesn’t use television marketing at all. It shows that Doe Deere is trendy and her Unicorn Makeup is almost like being linked to part of an exclusive club. She can be mentioned in the same breath with the large companies because she has somehow made them take interest in her methods.

The world of cosmetics will never been the same, and we all have Doe Deere to thank for this wonderful transformation. She has made her way into a tough industry, but tough people like Doe Deere are best suited for penetrating these types of markets. She had a quiet rise to popularity, but that is often the way of the social media world. One night a person with a few followers could get a couple of thousand hits. More people have become fans of social media, and Doe Deere is milking this. She knows -without the shadow of a doubt – that her fans are going to stay wired in to her social media accounts. This eliminates any need to spend money on commercials or big names like Katy Perry for advertising. There are many people out there that do not even have cable. They build a world through social media and get all their updates through this.

Doe Deere recognizes the future of advertising, and she hopped on the social media band wagon quickly. This has proven to be the best way for her to stay connected with her fans. I admire what she is doing, and I believe that everyone that is watching her is aware of the success that she is destined for.

There are a lot of fans that have found Doe Deere interesting over the years because she is just like them. That may be the biggest selling point for her makeup brand. People don’t want to buy from leaders that do not believe in what they are selling. They want someone that will embrace the products that they are putting out there. This makes the Lime Crime brand a hot topic. People that see this brand are amazed about the way that Doe Deere markets this brand. She is a real advocate of her products, and she makes the Unicorn makeup look cool to customers.