Category Archives: Managing Online Reputation


In the modern age of online business, a business’s online reputation matters to a great extent. The biggest part of a business’s online reputation is the reviews it gets from customers. A business should manage their reviews. The most significant influence on purchasing decisions online reviews. Reviews are social proof that a business is worth buying from or not. A firm that manages its reviews across all online platforms will be able to weed out most negative reviews about it. A company can increase the number of positive reviews it gets by asking satisfied customers to write reviews about its products and services. Many negative reviews could be fatal to an online business.

Social media is now embedded in the fabric of human existence. If you do not claim your brand name on social media, someone else will. If someone else does this, they could end up hurting your online reputation. Owning your brand name across all social media platforms such Yelp and Facebook is an online reputation management tactic that gives your business an interactive way to maintain or improve your reputation. A company can chat with potential or existing customers and ensure its good name spreads.
A good reputation is only as good as its reach. According to, a business site is more likely to be visited and its reputation enhanced if it appears on the first page of search engine results. A company should be proactive in posting its profile on as many sites as possible. That way, the firm can actively manage its reputation instead of leaving it to chance. The firm should also be on as many social media platforms as it can so that it can reach a large audience.
Customers appreciate a business that handles its affairs professionally. Managing your reputation professionally has the same effect. By actively managing your online reputation, you reduce the chances of another party responding to customers in an unprofessional way which will make the business lose customers and repel potential ones. A business should take control of its online reputation management and reduce the list of things it leaves to chance.