Lime Crime makeup company with founder Doe Deere at the helm, continues to attract new fans around the globe with its beauty-forward cosmetics. Radical colors, glitter and unicorns are just a few non-traditional aspects to the modern makeup line.
CEO Doe Deere is thrilled with Lime Crime’s growing popularity featuring two million plus followers now on Instagram. Her makeup junkies love posting their chosen Lime Crime palettes and showing off creative cosmetics designs with the hashtag ‘#limecrime.’
Doe Deere is internet savvy, too, and has successfully built her young business through careful strategy, a unique beauty philosophy and incredible lipsticks and eye shadows that scream, “Look at me, I’m gorgeous!”
Doe Deere thinks it’s wonderful to have fans inspire each other with their makeup selections, and that is why Instagram follower photos are also hosted on Lime Crime’s shopping website. Women and men, too, get great ideas on what they can choose, and if it means banana-colored lips, then go for it. Doe Deere wants young people to be fearless through self-expression, something her cosmetics have been developed to do. Social media allows for instant feedback, and she believes that helps develop the brand to the best it can be.
Doe Deere’s original liquid to matte lipsticks have been copied and copied but never duplicated perfectly by the competition. Lime Crime’s Velvetines feature striking shades like Alien (green), Beet It (deep berry-pink) and Bleached (peachy nude) that go on smoothly and dry with a velvet finish that lasts and lasts. Plus, the pigmentation quality is unbeatable.
Doe Deere fondly refers to her fans as unicorns, because she believes it takes a special person to put on her bold makeup colors. She has always been a trendsetter, even as a young girl born in Russia. She was creative, attracted to wild colors and patterns, and that has stayed with her through life. Doe Deere began her own makeup company, because she said she couldn’t find cosmetics that were playful and bold. She then moved to New York City, began honing her craft, and Lime Crime was born.
Doe Deere’s company name is uncommon, but then again, so is she. Lime Crime has stuck and with good reason. Today, Doe has suggested Lime Crime stands for color revolution, breaking the rules, and not being afraid to color outside the lines. By doing that, the company CEO has allowed more women and men to find their own unique standards of beauty.
What looked taboo even a few years ago, is now a piece of beauty culture. Blue lipstick is hot, trendy and hitting the red carpet. Doe Deere has been behind blue lipstick for years now. It’s about time everyone else is catching up.
Watch this interview with Doe Deere on Youtube.