Category Archives: Lip Balm Market

Introducing Vegan EOS

If you aren’t familiar with EOS, or Evoltion of Smooth, here’s a bit of background information. EOS was designed to provide a hypoallergenic, natural lip balm to soothe chapped lips. It comes in a cute little colored orb and can be found at most retailers like Target and CVS at a very reasonable price point. They made a statement with their shape and by using natural ingredients, but now they’ve decided to switch up the game and introduce an entirely vegan formula of their beloved lip balm.

EOS comes in several flavors, and the new vegan crystal lip balm made it’s debut in the recent months, coming in a few different varieties. This crystal clear formula is one hundred percent organic, vegan and contains zero animal by-products. While most other products don’t offer that, it has allowed EOS to climb to the number two most desired lip balm, under Burts Bees. While their lip balms may contain natural ingredients, they are not vegan and this is why fans are raving about the new release.  Learn more about the product, read this.

The Vegan Evolution of Smooth can also be found at your basic retailers for $5.49 each. While they are still found in their cute little orbs, they contain no dye and are crystal clear. has so much of their line to offer.  EOS is known to soothe chapped lips around the world and you will love the new formula they have in store for you.  Check this out, hit on

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Market Disruptor EOS Continues to Wow Business Professionals

When EOS first came on the market, people quickly became obsessed with the product thanks to the unusual look that it had. This was much different than other lip balm brands that were on the market and it helped to make it something new. They were a disruptor for the lip balm market and this made things exciting for people who were looking for a new option. Not only was the product innovative with the packaging design that it had but it worked much better than some of the lip balm products that were on the market, more of it at


Marketing Strategy of EOS Lip Balm

Now that EOS has further integrated into the market, they are doing things to offer more products to people. EOS Lip Balm sells, at least, one million units of the product per week. This is a huge number and has allowed the company to surpass the biggest brand in lip balm. EOS was just a startup and came into a market that was extremely saturated. There wasn’t a huge chance of success according to business experts but EOS was somehow able to not only be successful but continue to grow while they are making more lip balm options. Along with the new flavors that EOS releases every year, they have also added more products to their line up.


Evolution of Smooth (or, EOS) knows the right way to make sure that they are providing people with everything that they need to stay smooth. While the lip balms were the first things that the company released, they have since gone on to add more products to their lineup. EOS now offers people the chance to buy their lip balms, their hand lotion and their shaving cream. All of these products are offered at the same stores that the lip balms are able to be purchased at. Check this, for other information.


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