Artists have long sought the ability to express themselves to others. Many artists know that they are able to show to others what it is that they are thinking in a highly powerful way. Such is the case of Doe Deere. Deere is someone who is capable of demonstrating how she can take her own ideas about color and create images of startling power and intensive beauty. Her many fans have been able to see what she does. One apparent fan is Richard Price. Price is a fellow artist. He came across an image that she placed on her own account. Unlike some of her other fans, however, Price decided that he could literally take her image and use it for his own purposes. Price brought her image into his own world, changed it a bit, then sold it his own fan without telling them that she had been the person to create it in the first place.
Her Own Voice
As an artist herself, Deere has been all about using imagery in her own way. She has been able to take a personal vision and turn her own voice into a company that is one of the most successful on the net today. Her voice has been translated into a company that is all about selling makeup products to those who like what she has to offer them. She is about being able to take an idea and turn this into products that look great. She has taken these ideas and make an entire makeup line from them. Her makeup ideas are entirely original and very much about being able to use all kinds of color at the same time.
Makeup For A New Society
In creating Lime Crime, Deere wanted to help investigate the kind of makeup that she could use in her own life. She knew that it was possible to take ways of seeing the world and then use such ways to make her own kind of fine makeup products. Her products are all about being in color and bringing that color to every area of life. She wants everyone to enjoy color as much as she done. Her fans know they can work with her as much as possible to have their own makeup that is all about their own use of color. This is one of many reasons why she is so popular today.
Doe Deere is someone that loves to break the rules. She has made a name for herself as a person that knows how to elevate her brand, Lime Crime, by actually going against this grain. This is unorthodox, but in the makeup industry it really works to her advantage to stand out as the rebel. The reality is that consumers like what Doe Deere represents. She is the person that people look to when they are interested in finding some lip gloss, eye liner or makeup that is unlike what everyone else is wearing. Doe Deere has always been unique and she has clearly presented herself as the lightning rod for controversy that women love to follow on social media.
She isn’t using any high profile celebrity names, but she still manages to give the bigger companies a real run for the money as a small company with an increasingly large customer base. Lime Crime is certainly becoming an organization that is worthy of attention, and many females are spreading the word about it.
If there was a cosmetics bible it would be safe to say that Doe Deere has never read it. She doesn’t have any celebrity endorsements. She hasn’t done much advertising in print media, and this is where a large majority of the big companies advertise. Doe Deere has also failed to present commercials, and this is another method of marketing that has become an essential part of the equation.
With Doe Deere she chose to put her time into marketing indirectly through social media. She didn’t follow the cosmetics handbook, but she realized that she didn’t have to. Doe Deere was breaking the rules, and she realized that this would be the only thing that would actually work in her favor. She wasn’t traditionalist so she could not take the tradition route in this journey and survive. Doe Deere was mindful of the fact that she was a loner in an industry that has been dominated by the same few companies for decades.
It is possible that her Unicorn makeup was audacious enough to inspire more people to go against the grain with their makeup choices. It is very possible that she was able to look out at the new line of makeup products and develop something that would stand out from the competition. That is what has allowed her unique brands of lipstick to sell well. The names are unique, and there colors are bright and totally unpredictable. She is breaking the rules, but her fans are loving it.
There is one other rule that Doe Deere breaks, and this seems to be the thing that has nourished her success the most: she is marketing her own makeup. For so many years the CEO for cosmetic companies have led from the background. No one saw them. No one knew them, and consumers definitely did not see these corporate leaders trying on their makeup products. Doe Deere, however, connects with customers.
Fashion has always been a fickle thing. It is, after all, a language that is influenced by human perception and opinion. In such and industry there are rules, but the rules can be easily broken, as made evident by Doe Deere.
1. Don’t Wear a Bold Eye with a Bold Lip
One of the bigger fashion rules, this prohibits the use of color on multiple areas of your face. Doe believes that utilizing all of your options not only makes your face stand out, it makes things a lot more fun and the entire set more appealing. That is, after all, the point of fashion.
2. Don’t Mix to Many Colors
Usually, color is limited in outfits. Things must match and follow a specific pattern to look classy and put together. But my utilizing multiple, bright colors one can stand out further. When combined with bright make-up and eyeliner, the most beautiful combinations and look can be achieved.
3. Don’t Mix Too Many Patterns
Patterns can be as tricky as colors, almost more so. Things tend to blend together is one pattern in followed, and by breaking free of this mindset, one can set themselves further apart from their competition.
4. Don’t Wear Sock with Open Toed Shoes
This is a classic, but one rule that is also easily broken. In fact, Doe makes it look easy. A bold pair of socks is a statement by itself, but what’s even better is the ability to save the summer heels for winter by combining them with bold socks.
5. Don’t Wear Black/Neutrals with Unnaturally Colored Hair
This one is just ridiculous. The neutrals make the color pop, and there is no need to limit yourself according to hair color. Wear and rack it, it’s not hard to do.
6. You Have to Dress Your Age
Again, nothing that should be expressly followed to the letter. Feeling like a princess? Dress like one. Fashion is reflective of you and who you are. Let your true self out!
7. You Have to Stick With Occasion Specific Dressing
According to Deere: “Clothes are made to be enjoyed.” It does not matter what the event or time. If you feel like wearing it, wear it. It belongs to you. Who cares what people think as long as you look good and feel good, that is all that matters.
Doe Deere is the CEO of Lime crime. She created the brand and has encouraged a unique philosophy of fashion through it. Her notions are reshaping the fitness industry and encouraging girls of all ages to express themselves and celebrate their unique individuality. Doe is proud to be different and impressively unique. She is stunningly beautiful and her “unicorn” followers are sending a simple but clear message: express yourself. Be who you want to be and show that by what you wear. No one should ever be able to tell you how to dress.
Fashion is about many things. Some people think that fashion is about being yourself while others love the idea of fashion as a great art form. Most people agree that rules are fashion are rules that we can all use to best advantage. While one person may find that breaking fashion rules allows them to be able to decide on the kind of clothing they want to wear each day, another person may aim for fashion rules that are their for a specific and special occasion. All those who are interested in the subject will want to find a mentor they can copy.
One such fashion mentor that many people have come to admire over the years is fashionista Doe Deere. Deere is someone who knows fashion well and loves it very much. She has chosen to make fashion her entire life’s work. In doing so, she has helped inspire others to do the same and follow in her footsteps. Deere understands that clothing has power and that this power can be used effectively. In a recent interview for Bustle Magazine, Deere shares her secrets to an ideal fashion look with readers of the magazine and her fans. In the interview, she talks about her own personal fashion rules and how she likes to break prior rules that have been set up over time by others. Her own knowledge of fashion is quite vast. She draws on this understanding to talk about her own sense of style in the article.
For example, she points out that rules such as never mixing patterns need not be a hindrance for someone who loves such patterns. The same is true to her for someone who loves to work with all kinds of colors. Just because the rules say not to mix multiple kinds of colors does not mean that anyone should follow rules. One should not let their love of color dictate such rules. Many people have discovered that Deere is right to suggest and that that doing so can help them feel free and elegant at the same time.
Deere started her own cosmetics company, Lime Crime, because she loves such vibrant colors. She knows that the use of such colors is an ideal way to help anyone have makeup that is fun. Her company was founded after she began experimenting with all kinds of makeup and bright colors for own look.
Since that time, her company has gone to do well in the market. She has used her own insights to garner a base of fans who seek to follow in her fashion wake and find the best way to use color to help them get a look they want. Her advice helps bring people to her site who want to be able to demonstrate their own love of color and their own sense of play in everything they wear. She knows that her customers look for inspiration to express their own inner creativity and their own personal true style sense.
When you look at all the brands of makeup out in the stores it can be very overwhelming. Famous names popping up as the face of the brand or the names of celebrities as the brand. So when you think of going out there and starting up your own line of cosmetics it’s probably not what your financial planner would call a good investment. However, sometimes there is that one name and that one face that steps out from the darkness and lights up a room. Now meet Doe Deere, with her cosmetic line “Lime Crime” a huge contender in the field.
Doe started her business in 2008 with her amazing belief that color needed to be brought to the masses, and the masses would respond. She was right. Using the internet to it’s fullest potential Doe started her line ‘Lime Crime” using her favorite color and her extensive imagination. She works hand in hand with a chemist when creating her products and makes sure to test all of the new products on herself first. A strong belief in that all of her products should inspire her and move her show we are dealing with an artist and visionary.
One of the most admirable stances of Doe Deere is her belief in throwing out the rules society has imposed on women and their makeup and fashion choices. She has even referred to her customers and followers as unicorns and she herself is referred to as “Queen Unicorn“. Together with her unicorns she is changing those rules. There are color rules we’ve all heard, like don’t wear more than one pattern, don’t mix too many colors. Look at some of Doe’s outfits and you’ll see that not only does she manage to break those rules, but she manages to do it with feminine and classic results.
As for the makeup, the rules of not accentuating more than one part of your face with makeup, or what colors to wear with what hair color are out the window in the Queen Unicorn’s world. It’s all about finding what makes you feel good, what moves you. When you look in the mirror you have to feel as if you are being authentic.
Doe Deere is not your everyday CEO, she rules her life with her creative spirit. She shares her visions with her customers and is constantly trailing the way for new colors and new ways of expression through makeup.
Sometimes the big tycoons in the corporate world don’t have a clue as to what they need to do next. Doe Deere is the president of her company, but she isn’t the head of a huge cosmetics company like Cover Girl or Mary Kay Cosmetics. Yet, she has become something of an industry veteran in the world of cosmetics. She has managed to really influence some of the bigger companies because she had a plan, and she implemented it with such great force.
While the rest of the cosmetics world was plotting how customers could be reached through television commercials, Doe Deere had already move on to greener pastures. I am amazed by the fact that Cover Girl spends millions on makeup ads with celebrities and Doe Deere doesn’t use television marketing at all. It shows that Doe Deere is trendy and her Unicorn Makeup is almost like being linked to part of an exclusive club. She can be mentioned in the same breath with the large companies because she has somehow made them take interest in her methods.
The world of cosmetics will never been the same, and we all have Doe Deere to thank for this wonderful transformation. She has made her way into a tough industry, but tough people like Doe Deere are best suited for penetrating these types of markets. She had a quiet rise to popularity, but that is often the way of the social media world. One night a person with a few followers could get a couple of thousand hits. More people have become fans of social media, and Doe Deere is milking this. She knows -without the shadow of a doubt – that her fans are going to stay wired in to her social media accounts. This eliminates any need to spend money on commercials or big names like Katy Perry for advertising. There are many people out there that do not even have cable. They build a world through social media and get all their updates through this.
Doe Deere recognizes the future of advertising, and she hopped on the social media band wagon quickly. This has proven to be the best way for her to stay connected with her fans. I admire what she is doing, and I believe that everyone that is watching her is aware of the success that she is destined for.
There are a lot of fans that have found Doe Deere interesting over the years because she is just like them. That may be the biggest selling point for her makeup brand. People don’t want to buy from leaders that do not believe in what they are selling. They want someone that will embrace the products that they are putting out there. This makes the Lime Crime brand a hot topic. People that see this brand are amazed about the way that Doe Deere markets this brand. She is a real advocate of her products, and she makes the Unicorn makeup look cool to customers.