Category Archives: Fashion hacks

Kate Hudson’s Fabletics Grabbing More of Amazon’s Customers

When Kate Hudson introduced her Fabletics company to the world, many though she was going to have a rough time since Amazon already commanded 20% of that fashion market. She has been making believers out of many people in these past years, surpassing $250 million in sales in less than three years. The secret to her success is more than just the fact her name is attached to the company, the unique shopping experience is blazing a new trail that might just move her company to the top spot in time.


Talking with Hudson, she explains why her athleisure brand has become so popular in such a short time. It is a combination of a number of key factors that is setting the tone for her success in the fashion world. To start, when you walk into one of the Fabletics retail stores, it is not your typical shopping experience. Women are encouraged to open free accounts to get all the benefits of being a member. Customers are allowed to try on as many pieces of active-wear they like, with no pressure from sales associates. These women are free to window shop as long as they like.


So how does the Fabletics company make money if everyone is window shopping?


Hudson goes on to say that once these women are home and relaxed, they return to the Fabletics website where they see all those items that had been trying on in the store. From here, they can buy the items with free shipping, add more items, or shop around for items in the sizes that fit. Shoppers are also encouraged to fill out a Lifestyle Quiz, which affords them even more benefits. Now you get a personal shopper who uses the answer to your questions and recommends a new piece of active-wear each month for your consideration. Your shopper already knows your sizes, taste, and simply gets you to consider new releases even before they hit the retail stores.


The Fabletics name has been gaining in popularity, and not just because it is attached to Kate Hudson. This is more about a shopping experience catered to each woman, providing high-quality at low prices with free shipping. This appears to be a win-win for women too busy to ht the malls each day to update their wardrobes. This reverse-showrooming combined with a membership profile seems to be a winning formula that is slowly dominating a space only Amazon held for so long.

EOS Organic Gluten-Free Lip Balm

Have you ever been standing in the lip balm section of a grocery store looking at the mass of chap stick and wondering which one to pick? One brand might stand out to your eye that looks like a ball instead of a plastic tube. Evolution of Smooth (EOS) lip balm’s design is not only meant to be eye catching but is also so it can be easier to find in your purse. EOS offers a variety of flavors and styles and is 100% natural, petrolatum and paraben free and 95% organic. It is rich in vitamin E which is a natural antioxidant. Ingredients also include jojoba oil, and shea butter which keep your lips moist, smooth and soothed.  More of EOS on

EOS organic lip balm comes in a variety of original flavors. Passion Fruit is sweet, giving your lips a taste of the tropics. It is gluten-free and all natural. Strawberry Sorbet gives the taste of dessert, giving your lips the love they need. If you’re looking for a burst of antioxidants look no further than Blueberry Acai. The all natural Pomegranate flavor gives your lips the perfect balance of moisture and flavor. Summer Fruit is a flavor that feels like a vacation for your lips with a combination of strawberry, blueberry and peach. If you want to go less sweet and more refined, try Sweet Mint for a refreshing taste. Or if you want to go back to the original, try Honeysuckle Honeydew for EOS’s original moisturizing flavor.  Click on

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Other categories of lip balm include Visibly Soft, Shimmer and Active Protection. These offer a variety of flavors as well from Vanilla Mint to Fresh Grapefruit.  Try clicking for details.

If you are looking for something a little different than your run of the mill, everyday chapstick then EOS lip balm is definitely the way to go.

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