Category Archives: Cosmetics Industry

Lime Crime and It’s Path to Success

Doe Deere is the current CEO and sole founder of the crazy makeup company Lime Crime. The goal of Lime Crime is to help every woman express herself through bright eye makeup, vibrant hair dyes, and bold lipsticks. Doe Deere doesn’t believe that makeup always has to look natural but that you can use it to express yourself however you want whether that be with blue hair or purple lipstick. The company is also Leaping Bunny certified meaning that their production process is completely cruelty-free and vegan friendly. So you can wear great makeup and feel good about it.


Doe Deere outlines her success in the makeup world in five simple steps. The first is to find your passion and follow it. Doe Deere has a passion for fun makeup and now it’s what she does for a living. She believes you’ll never get half as far doing something you hate than you would if you were doing something you love.


The next step is use and expand on your skill set. This is similar to find your passion and following it. You’ll go much farther focusing on things that you’re good at rather than forcing yourself to do things that you struggle with. Doe Deere capitalizes on her strengths and is exponentially more successful for it.


The third step is to tackle problems head on. Letting them fester and grow can seriously hurt your company. Problems will prove easy enough to fix if you just handle them as soon as they pop up. Doe Deere believes in sticking it out until you’ve overcome the problem so that you can move on to handle the next one.


The next step Doe Deere recommends is to learn from others. Doe Deere has avoided tons of problems and learned so much just by opening her mind and ears and taking advice from anyone and everyone around her. She listens closely to everyone regardless of their station in life or position in her company. Doe Deere doesn’t push people’s concerns aside because she knows they can help her improve her company. Learn more:


The final step is the take risks. Doe Deere took many risks when creating her company. Had she been afraid to do this, she never would have gotten half as far as she has. If you take risks, you’ll learn so much and become so much more successful for it. Learn more: