Jose Borghi is the founder of the Mullen Lowe advertising agency. He is regarded as one of the most influential advertisers in the industry. Jose is the brain behind popular campaigns such as Mammals of Parmalat, which portrayed children dressed like stuffed animals. While in high school, Jose Borghi was not sure about what to pursue in college. However, the idea of advertising struck him when he was invited by his sister to watch a performance at the Castro Neves Theatre that included the exhibitions of commercial VTS, which were awarded in Cannes. He had no idea that one day he would become a Cannes award winner.
Jose Borghi was born in PresidentePrudente. He enrolled in PUS University where he studied advertising and propaganda. His career started in 1989 at the Standard Ogilvy Agency. Later, he worked for other agencies such as FCB, Leo Burnett and DM9/DDB, before establishing his own firms, BorghiErhAgency and Erh Ray. The two firms started from scratch without the aid of an investor. He was challenged to work even hard to achieve success. In 2006, Lowe acquired BorghiErh to become Borghi Lowe. The company had much impact in both the domestic and international markets. Recently, Borghi Lowe merged with Lowe & Partners and the Mullen Group to become Mullen Lowe advertising agency where Jose serves as co-CEO alongside Andre Gomes.
Jose Borghi is also a marathon athlete who has the ability to thrive even in adverse conditions. This is because he strongly believes that nothing can be handed to him unless he works for it. He is credited for different achievements like the review concepts by fiat, and Carlinhos for the Down Syndrome Association as well advertisements for Honda and other award winning companies. Some of the companies that he has worked for are Unilever, Globo, America on Line, Asia Motors, and coral paints. Jose Borghi is a recipient of 7 London Festival Awards, 10 The One Show Awards, 15 April Advertising Awards and 14 Cannes Lions.
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