Category Archives: Beauty Products Industry

A Review Of EOS Popular Lip Balms

EOS is also known as the Evolution Of Smooth. The company produces a wonderful line of organic lip balm products that are a big hit with people that prefer lip balms that do not include chemicals or synthetic products. Even several high profile celebrities are raving about the lip balms produced by EOS. The fact is that some celebrities swear by this product and would not leave home without it on their lips. Of course, there are also millions of non-celebrity fans that feel the same way too. Let’s take a look at the most popular EOS lip balms (Allure).

EOS Organic Lip Balms

The EOS Organic lip balms are the product that started it all. They are the lip balms that completely revolutionized the way that people viewed lip balms. The lip balms were packaged in a delightful orb and filled with wonderful aromas that delighted the senses. The organic lip balms included healthy ingredients like shea butter, vitamin E, jojoba oil, and were hypoallergenic. The lip balms are available in flavors that include Summer Fruit, Strawberry Sorbet, Vanilla Bean, Wildberry, and more.

EOS Visible Soft Lip Balms

This is a new addition to the line. The EOS Visibly Soft lip balm hydrates and adds buttery softness to dry lips. The packaging is in the little orbs or colorful containers that also include a white stripe. This product is available in several flavors that include Coconut Milk, Honey Apple, Vanilla Mint, and Pure Hydration.

EOS Crystal Lip Balm

The EOS Crystal lip balm is clear. The clear and vegan lip balm easily hydrates dry lips without any waxy buildup. The EOS Crystal lip balm is available in Hibiscus Peach, and Vanilla Orchid.

About EOS

EOS or the Evolution Of Smooth is a New York based company that was founded in 2006. They produce a line of beauty products that includes lip balms, hand lotions, body lotions, and shaving creams.

The Success Story of EOS lip balm

The Chapstick has been the only preferred lip balm on the supermarket or drug store for more than a century. The cylindrical tube of the lip balm has an active ingredient listed on the packaging. For those who wanted the wild feel, they mostly preferred the mint or cherry flavor. This however, changed 7 years ago when EOS lip balm launched their product and it started selling everywhere. The lip balm could be found at Target and Walmart and it was talked about by beauty editors on Allure and Cosmo. With different flavors such as grape fruit and honeydew, the EOS lip balm quickly became a hit. For more details, click on

Celebrities like Kim Kardashian, Miley Cyrus and Christina Aguilera were seen using the EOS lip balms. This made the lip balm to become even popular, check this on EOS which means Evolution of Smooth, made its appearance in many fashion and beauty magazines. The lip balm company is now worth $250 million and it is the 2nd best-selling lip balm in the nation. Although EOS lip balm has not being in the market for a long time, it has outdone many other lip balms. Currently, the company sells more than one million units every week.  For more of EOS lip balm, check this!

EOS also looks into expanding to the international lip care market and hopes to increase its worth to $2 billion by the year 2020. The lip balm line specializes in natural and organic products. The cost of a single EOS lip balm is approximately$3. EOS has a huge social media presence with 1.8 million followers on Instagram and approximately 7 million Facebook followers. The lip balm brand has been able to partner with other big player on the industry. The marketing strategy employed by EOS has paid off and the lip balm is now a household product. The shape of the lip balm container suits the modern woman.  Follow EOS lip balm at their page.

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