What Makes Organo Gold’s Coffee Exceptional from the typical Coffee?

The world coffee production in the year 2009 and 2010 came to about 125.2 million bags as per the statistics of National Coffee Association. This made coffee the second most consumed beverage all over the world after water. As a result of these numbers, a Canadian firm Organo Gold company makes use of these facts by offering multilevel marketing structure to those coffee sellers who want to promote their coffee. It is important to understand that Organo Gold does not use retail stores or coffeehouses to offer their products. What happens is that distributors come to purchase the products from the company and through their efforts; the distributors sell the products to earn a 50% commission.

The firm blends gourmet coffee beans Ganoderma lucidium which is a traditional Asian herb which is best known  to control cholesterol. The herb which is also known as reishi is known to contain antiviral qualities which make the Organo Gold coffee healthier than the typical coffee. Apart from the coffee, the company also produces Ganoderma blended green tea, Ganoderma-infused latte blend; Ganoderma blended hot chocolate as well as Ganoderma supplements. According Business for Home which is a multilevel marketing news website Organo Gold raised revenues of about $35 million worldwide in 2010 alone. This is after the sales of its products to the U.S, Netherlands, Germany, Austria, Peru, Philippines, Canada and Jamaica.

Organo Gold was founded in 2008 by Bernardo Chua who is a veteran when it comes to the network marketing industry. Mr. Chua together with co-founder Shane Morand works in harmony where Morand is in charge of the company’s direct selling boards. The firm works with a Scientific Advisory Board with Dr. Irma Prado as its chief medical consultant. Li Ye is the founder and heads the Organo Gold’s partner company. Dr. Li Xiaoyu is the one who certifies the organic ingredients that are put in the coffee. The firm has operational offices both in Canada and the United States.