At Roc Nation, Desiree Perez is in charge of the day-to-day operations, negotiating TV and film deals, managing tours and marketing the Jay-Z brand and merchandise.
She also oversees the company’s publishing and labeling while at the same time promoting and marketing artists and their brands.
She has a reputation in the industry as a no-nonsense negotiator and deal-maker. The Roc Nation label relies on her to discover new talent and protect customers’ rights.
Her success has made other women in the industry to look up to her as a role model. Her name features in the global list of trendsetters and influencers in the music and entertainment industry.
Desiree Perez negotiated Jay-Zs $ 200 million deal with Live Nation. The ten-year deal is a touring partnership between Jay-Z and Live Nation.
When she managed to scoop a sponsorship for the tour from Puma, it became more profitable than the previous tour by up to 24%, and learn more about Desiree Perez.
Another mouthwatering deal that she has won for Jay-Z is the $200 million sponsorship to Tidal by Sprint. Tidal is the platform on which Jay-Z fans stream his music. In the deal, Sprint sponsored one million free downloads 4:44, Jay- Z hit album.
This move earned the album a platinum plaque long before it was released officially. Tidal is popular with subscribers because it offers them high-quality audio streams, videos, and exclusive content, and her Facebook.
In spite of her significance in the industry, Desiree Perez prefers to live a quiet, private life. She is a member of the Hova Circle of Influence, an exclusive group consisting of investors and prominent authorities in the music and entertainment industry, and http://www.imdb.com/name/nm5915253/.