Market Disruptor EOS Continues to Wow Business Professionals

When EOS first came on the market, people quickly became obsessed with the product thanks to the unusual look that it had. This was much different than other lip balm brands that were on the market and it helped to make it something new. They were a disruptor for the lip balm market and this made things exciting for people who were looking for a new option. Not only was the product innovative with the packaging design that it had but it worked much better than some of the lip balm products that were on the market, more of it at


Marketing Strategy of EOS Lip Balm

Now that EOS has further integrated into the market, they are doing things to offer more products to people. EOS Lip Balm sells, at least, one million units of the product per week. This is a huge number and has allowed the company to surpass the biggest brand in lip balm. EOS was just a startup and came into a market that was extremely saturated. There wasn’t a huge chance of success according to business experts but EOS was somehow able to not only be successful but continue to grow while they are making more lip balm options. Along with the new flavors that EOS releases every year, they have also added more products to their line up.


Evolution of Smooth (or, EOS) knows the right way to make sure that they are providing people with everything that they need to stay smooth. While the lip balms were the first things that the company released, they have since gone on to add more products to their lineup. EOS now offers people the chance to buy their lip balms, their hand lotion and their shaving cream. All of these products are offered at the same stores that the lip balms are able to be purchased at. Check this, for other information.


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