Monthly Archives: March 2017

Jose Borghi’s Achievements in Advertising

Jose Borghi is the founder of the Mullen Lowe advertising agency. He is regarded as one of the most influential advertisers in the industry. Jose is the brain behind popular campaigns such as Mammals of Parmalat, which portrayed children dressed like stuffed animals. While in high school, Jose Borghi was not sure about what to pursue in college. However, the idea of advertising struck him when he was invited by his sister to watch a performance at the Castro Neves Theatre that included the exhibitions of commercial VTS, which were awarded in Cannes. He had no idea that one day he would become a Cannes award winner.

Jose Borghi was born in PresidentePrudente. He enrolled in PUS University where he studied advertising and propaganda. His career started in 1989 at the Standard Ogilvy Agency. Later, he worked for other agencies such as FCB, Leo Burnett and DM9/DDB, before establishing his own firms, BorghiErhAgency and Erh Ray. The two firms started from scratch without the aid of an investor. He was challenged to work even hard to achieve success. In 2006, Lowe acquired BorghiErh to become Borghi Lowe. The company had much impact in both the domestic and international markets. Recently, Borghi Lowe merged with Lowe & Partners and the Mullen Group to become Mullen Lowe advertising agency where Jose serves as co-CEO alongside Andre Gomes.

Jose Borghi is also a marathon athlete who has the ability to thrive even in adverse conditions. This is because he strongly believes that nothing can be handed to him unless he works for it. He is credited for different achievements like the review concepts by fiat, and Carlinhos for the Down Syndrome Association as well advertisements for Honda and other award winning companies. Some of the companies that he has worked for are Unilever, Globo, America on Line, Asia Motors, and coral paints. Jose Borghi is a recipient of 7 London Festival Awards, 10 The One Show Awards, 15 April Advertising Awards and 14 Cannes Lions.

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Waiakea Water Company Grows by 4000% in Less Than Four Years

The bottled water industry has garnered a lot of hate in the last decade. Usually promoted as the poster child of wasted resources for the 22 billion water bottles that are thrown away each year. The stagnant industry has been undergoing some major changes though ever since Ryan Emmons took the opportunity to turn it on its head.

Consumers may be able to have faith in the bottled water industry once again due to Emmons’ innovative solution to the problem by being eco-conscious of his brand and providing a high-quality product called Waiakea water.

What’s in the Water?

According to PR News Wire, the water from the Waiakea springs is naturally alkaline and pure from filtering through thousands of feet inside the Mauna Loa volcano. When the water comes out it has developed a unique mineral composition containing calcium, sodium, potassium, and magnesium. The water even contains silica, giving each sip of water a silky, smooth taste.

The new company has gone above and beyond to prove not only can bottled water be a booming industry again, but it can be done while remaining environmentally friendly. Ryan Emmons’ company has continued to see an annual growth rate of 170% and starting out only sold 2,304 cases.

Three and a half years later and the company is selling 122,400 cases annually and as a result have attracted local distributors and accounts who want a slice of the pie. Even national chains like Whole Foods are signing up with the company as it continues to expand.

Already Emmons’ company has an estimated value of $10 million and will most likely continue to increase with its continued success. Learn more about Waiakea Water:

Baby Boomster said that the facility used to make Waiakea water bottles uses 33% renewable energy and goes to great lengths to keep even its packaging environmentally friendly. The water is the first of premium bottled beverages and waters to be certified CarbonNeutral. Packaging is made using only high grade, 100% recycled polyethylene terephthalate plastic.

This kind of plastic uses up to 85% less energy than the traditional manufactured plastic bottles used in the past. The manufacturing process helps to reduce carbon emissions by 90% and the plastic is BPA free.

Find Out What Happens When You Use WEN Cleansing Conditioner For A Week

By now, most beauty consumers have heard about WEN Cleansing Conditioner. This product has achieved cult status thanks to its unique ability to transform dry and damaged hair without the use of any dangerous or harsh chemicals.

What makes WEN Cleansing Conditioner unique is its plant-based formula. Instead of using sulfates, synthetic fragrances and unnatural emulsifiers, WEN uses botanical extracts like chamomile and rosemary that gently clean hair and restore its natural shine and beauty.

However, some hair care lovers are still suspicious about the product’s ability to live up to its claims. While the models in WEN commercials on QVC have silky, glorious tresses, it’s hard for some to believe that just one week of using this product can truly transform dry and frizzy hair.

That’s why Emily McClure decided to put WEN Cleansing Conditioner to the test. She recorded a hair diary for seven days to document the results of using this product on her thin, dull and limp hair.

Here’s What Happened

On the first day, Emily applied WEN Cleansing Conditioner to her hair according to the instructions on the bottle. She was shocked to find that her hair was soft, shiny and full after just one application.

After a few days of using the product, Emily’s friends began to compliment her on her gorgeous hair. The texture had completely transformed from dull to soft and shiny. Plus, she had achieved volume that she had never had before.

By the end of the week, Emily’s hair was softer, shinier and fuller than she had ever thought possible. Needless to say, she concluded that the product really does live up to the hype.

Why It Works

WEN Cleansing Conditioner’s amazing powers come from its formula. While most commercial hair care products are loaded with harsh chemicals that strip hair of its natural oils, WEN products are completely natural and safe. As a result, hair finally gets the nourishment that it needs from vitamins and botanical extracts.

To order Wen, visit or

Equities First Holdings: Alternative Financial Solutions

For businesses and individuals with a high net-worth, Equities First provides an efficient solution for those seeking non-purpose capital. Operating globally from offices located in major cities like; London, Hong Kong, Sydney, Perth, Singapore, and Bangkok, Equities First specializes in developing a product to adequately supply liquidity and deliver promising and secure results for your personal needs. Equities First Holdings has been operating for 14 years and is led by a talented team of financial veterans willing to decisively serve clients with their best interest at heart. Their global workforce increased over the years by more than 50%. With over 700 transactions to date, the company’s non-purpose financing has funded clients with excellent lower cost capital and top notch financial terms, compared to businesses that follow traditional financing.

Equities First Holdings offers attractive terms personalized for each and every client through a transparent process. Founded in 2002, this privately held company evaluates the risks as well as the future performances associates with stocks, treasuries, and bonds before providing loans. Transactions are non-recourse so the borrowers will get to retain all of the shares accumulated from the upside market. Equities First Holdings provide borrowers the capital they need, even against shares that are traded on public exchanges worldwide. Individual investors and businesses alike will be able to meet their professional financial goals with Equities First’s alternative financing solutions. More than $1.4 billion in transactions were made thus far. The company’s highly competitive low fixed interest rates and fast access to liquidity keep clients around the world sufficiently content.

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